About us

Find |LIFE| began with a simple idea rooted in math.

In mathematics, absolute value turns any number positive — no matter how negative it starts.
We believe life works the same way.

LIFE is always positive.

Find |LIFE| is more than a clothing brand. It’s a reminder. A mindset. A way of choosing perspective even when things feel uncertain, heavy, or challenging. Through clean design and intentional messaging, we turn a universal equation into something you can wear every day.

Our designs are minimal by choice, allowing the meaning to speak louder than trends. Each piece represents resilience, growth, and the belief that value exists even in difficult moments. Whether you’re moving forward, starting over, or simply finding your balance, Find |LIFE| is there to remind you that positivity is not accidental — it’s intentional.

This brand was created for thinkers, creatives, and anyone searching for purpose beyond surface-level fashion. Every collection is designed with care, limited in quantity, and rooted in the same principle:

No matter the variables, life has value.

So wherever you are in your journey, keep going.

Find |LIFE|.
Because life is always positive.